Beautiuk Ladakh, India

Innovative Sustainable Tourism Practices in Ladakh You Need to Know About

Among India’s most exotic topographies, a trip to Ladakh was an eye opener on how the locals survive in one of the harshest terrains in the world, face the impact of climate change and saw the role of sustainable tourism in boosting the local economy

It was a 4-day work trip. We were in Ladakh to document the homestays and eco-cafes established by Worldwide Fund for Nature-India (WWF-India). The organization, with its core principle of conserving eco-regions, had adjudged the conditions of the indigenous communities living in the remote Himalayan region and taken steps to better the lives of the marginalized communities, especially those below the poverty line. This initiative was based on the study conducted by NITI Aayog, Sustainable Development in the Indian Himalayan Region.

Preservation and conservation go hand-in-hand as indigenous people nurture 80 per cent of world’s cultural and biological diversity.

United Nations

I will take you on this journey backwards, from the end, where I saw the unpredictable weather, and then I fully understood the extremity the natives in small and remote villages go through. The sun opens movement, but the snow stops it all.

Caught in a snowstorm

I shivered as the wind raged through the white mountains. The snowflakes kept falling, as the wind gods swished and swirled through the curvy mountain edges. They pushed the snow till it fell on the road, making it impossible to drive through.

A slight skid and the SUV would topple over, into the deep abyss from where extraction would be next to impossible. This was the treacherous Zojila pass, the road from Sonmarg in Kashmir to Ladakh, among the most dangerous roads in the world. Zojila Pass is approx. 3.536m (11,601ft) above sea level.

Caught in the snow on Zojila Pass, Ladakh, India
Caught in the snow on Zojila Pass, Ladakh, India

While the long queue of cars kept a healthy distance from each other, a brave one drove past us, challenging the weather gods, just a fraction of a millimetre from the edge and over the slippery snow. My heart was in my mouth, as I saw the family sitting in the backseat. Thankfully, he made it through. But we waited and prayed, even as the wind penetrated my layers. My hands froze, but I was hellbent on capturing this moment on video.

It was hard to believe that I was actually stuck in this icy terrain in April (2022). Climate change is real. The natives had become even more resilient to the harsh environs with no thought of moving to warmer and easier regions.  

This wasn’t the first time I had seen Nature angry. I had witnessed the floods in Kashmir in 2014. They were the most devastating sight in the world. Luckily, here the weather gods weren’t raging, it was a mild temper, as my taxi driver Aashiq said.

Kargil city, Ladakh, India
Kargil city, Ladakh, India

Aashiq lived in Kargil and that’s where the main taxi stand for this part of Ladakh is. He had a fantastic sprawling home, I was told by the WWF-India Programme Officer, who had helped arrange the taxi for us. But nothing in Aashiq’s demeanour showed his well-to-do status, his simplicity and friendliness are the trademark of Ladakh. All the people we met in the Union Territory had a charming way of connecting. The community supported their own. Probably, this is why I wasn’t worried about the snowfall and the perilous situation we were in.

The row of taxis waited for Nature to calm down before they drove slowly around a bend. The wait was for an hour. The taxi drivers were helping all the people on the road, cleaning the road themselves, and giving the cars a push over the slippery area to put them on track. It wasn’t a spot where the authorities could reach in a jiffy; it would need mobilization by the Army.

Over the 4-day stay, Aashiq had begun to enjoy our company. The indifferent, distrustful attitude had given way to a bonhomie that lasted all through our trip, till he dropped us in Srinagar. “A lot of people don’t know Kargil is a city in Ladakh. They think it’s another country. Someone once asked if Kargil was a person. Once I was traveling by flight to Mumbai and a soldier was sitting next to me. He was more scared of the flight than me, and I had to calm him down,” he regaled us with stories of his travels across India. All these were done in the six months when Ladakh was snowbound, September to March.  Drass, the village we stayed in, was even lesser known.

Shikara in Dal Lake, Srinagar, Kashmir, India
Shikara in Dal Lake, Srinagar, Kashmir, India

Our flight was at 8 pm and Aashiq had woken us up at 4 am due to the snowfall and the possibility of the pass being closed. Luckily, we made it safe and sound to the Kashmir Valley and spent many hours enjoying the slight drizzle by the Dal Lake before taking the auto to the Srinagar airport for the flight home.

Living with the Balti Community, Ladakh

Flat plains marked with shrubs, and a beautiful blue-green river flowing through the cold desert, Ladakh is as close to paradise as can be, albeit a tough part of paradise. Wild horses, magpies and brown bears live here, along with the Balti community, who are primarily Shia Muslims. It is a fragile ecosystem and very challenging.

Four days weren’t enough to see the work done with the communities, as the villages are spread across the mountainous region. However, we did get an idea of the change that had slowly come. Along with their donors, the organization has been creating sources of livelihood for the indigenous communities. After all, the communities are the custodians of Nature.

This initiative has a two-fold benefit—it makes the communities self-sufficient and gives the tourists an eco-friendly, culturally immersive and affordable experience. “It is important that tourists become aware of the fragile ecosystems and the need for preservation of these systems for posterity,” recounted the Programme Officer from WWF-India. The organization has trained homestay owners in Drass and Sankoo. The selection process is in sync with the village panchayats. The team visits the village and takes a consensus on who needs the training the most. A native is always involved in the core work, who has a rapport with them and sensitises them of the benefits. Trust is an important part of making the people move out of the ways that don’t yield results.

Besides, training and equipping them for year-round earning, they also equipped them with livelihoods that even their family members and children could continue in the future.

As the snow falls, the fog covers the mountains of Ladakh, India
As the snow falls, the fog covers the mountains of Ladakh, India

We visited two homestays in Drass, the second coldest place on the planet, with temperature dropping to -40°C. For most part of the year, Ladakh is closed to the outside world, as the cold is bone-chilling and only the seasoned can survive it. There is lack of rainfall and vegetation is sparse. The region is the least habited in India and faces many economic and social challenges, bordering Pakistan.  

For the uninitiated, Drass is just an hour’s drive from Kargil. The Kargil War Museum is located in Drass and so is Tiger Hill, where the Kargil War was fought in May–July 1999. This was the hill where the major action had taken place, as most of us saw in the movie Shershah (2021).

Curious children greet us as we reach Drass, Kargil, Ladakh, India
Curious children greet us as we reach Drass, Kargil, Ladakh, India

I was unprepared for the stunning landscape and children with beautiful smiles. It was a close-knit community.

Greeted by homestay owners in Drass, Ladakh, India
Greeted by homestay owners in Drass, Ladakh, India

The bonhomie at the homestay began with a traditional ‘sattu’ (powdered millet) welcome and a meal in the heart of the home–the kitchen.  As we sat on the floor of the homestay run by Nargis Bano, her husband Ahmed Ali and four children, we got to know about their life. Their humble home, made of stone and mud, has lasted over 10 years, withstanding all the tough weather conditions. The low-ceiling native homes remained cozy during the day and manage to keep the cold at bay during the night.

Water is a scarce and precious commodity here. In fact, drinking water needs to be filled daily from an outdoor source in the morning. The houses in this village are scattered all over the erratic hilly terrain. They walk everywhere and there are no defined roads or street lights here.

A meal at the homestay in Drass, Kargil, Ladakh, India. The metal utensils are the traditional way of eating, used only on celebratory occasions.
A meal at the homestay in Drass, Kargil, Ladakh, India. Traditionally, metal utensils are used only on celebratory occasions.

Ahmed Ali used to be the sole bread earner, working as a daily wager. Nargis Bano told us, “For six months, the area is out of bounds due to a harsh winter. We can’t go out and need to store grains for these months. By the time summer comes, tourism picks up, we find some work, but there is not enough money to save. We grow our own vegetables on the small patch of land. The milk comes from our cow.” It was difficult to imagine the couple in such dire circumstances, for their resilience and acceptance belied their financial hardship.

Water was stored in the many buckets in the house. There was no geyser, but they would heat water in a hamam in the storage room. I would use only half a bucket for my bath.

The training had been done just before Covid-19 and the two-year lockdown had brought more hardship.

Breakfast t at the homestay, Drass, Kargil, Ladakh, India
Breakfast at the homestay, Drass, Kargil, Ladakh, India

The organisation provides a 360°training on all aspects of hospitality such as cleanliness, cooking, housekeeping, service, waste management, bookings, payments, kitchen gardening, compost making, tourist orientation. It fulfils the infrastructure needs also initially such as renovation of the kitchen, bathrooms, giving furniture, heater, mattresses, a dinner and cutlery set, bedsheets. Along with all these, the native owner is also trained as a naturalist, storyteller, historian and guide. A holistic training and stay lead to a more culturally immersive experience. The trainees are also given exposure trips with travel agents and wildlife tourism experts to introduce them to marketing and branding.

Bedroom at the homestay, Drass, Kargil, Ladakh, India
Bedroom at the homestay, Drass, Kargil, Ladakh, India

A single night with three meals costs Rs 1300-1500. There were three bedrooms which could be let out to guests, primarily suited to backpackers. There was a dish antenna and a TV, but we didn’t see it running. Internet worked well in this region.  

The full moon before dawn, Drass, Kargil, Ladakh, India
The full moon before dawn, Drass, Kargil, Ladakh, India

The view from their homestay was surreal—I stargazed daily and even saw a full moon turn the sky a different blue, much like indigo.

The entire family was involved in the running of the homestay. They would sleep in the centre area which was the kitchen-cum-dining and get up early to prepare the food for the guests. There was an indigenous heating system in that area, a metal-covered box was connected to a large duct. The wood was put in this to light up the fire. The heat would travel through the duct to keep the room warm and also warm up the water stored in another area. I did not see many personal belongings, not a lot of clothes either.

Kitchen is the heart of a home, homestay in Drass, Kargil, Ladakh, India
Kitchen is the heart of a home, homestay in Drass, Kargil, Ladakh, India

As Ladakh is a photographer and conservationist’s paradise, Ahmed Ali led people on eco-trails. Home to the endangered Himalayan brown bear, earning opportunities via this trail were good. “Sometimes photographers’ book for the entire month for bear spotting. I now have a better income and can save for the winter. My children can go to school regularly and there are more opportunities for their progress,” shared Ahmed Ali. 

These are tough trails and need patience. So, we went out in the night to see a brown bear and its cub near the garbage dump, which was a sad sight. This plight too needs to be addressed, as brown bears remain dependent on large natural spaces.

Brown bears are important management indicators for a number of other wildlife species. As predators, they keep other animal populations in check and also act as seed dispersers.

World Wildlife Fund

The homestays were a boon for the children too. They merrily connected to the tourists, learning more about the world beyond their homes, even becoming more aware of the richness of their surroundings and helping the parents in this endeavour towards a better life. Nargis and Ahmed had got married when they were 14, but the children wanted to study and go out into the world well beyond their 20s. They understood Hindi and were learning English as well.

Chai and Momo stop at Matayein

Matayein landscape, Kargil, Ladakh, India
Matayein landscape, Kargil, Ladakh, India

About a 30-minute drive from Drass is the village of Matayein, the first village in Ladakh when entering via Kashmir. On our drive in from Sonmarg, the eco-café owned by Bashir Ahmed was the first pit-stop. Like Bano’s home, this eco-café was also made of stone and mud, blending in perfectly with the rocky environs, with minimal concrete intervention. With the natives telling us about battle of Kargil fought in the perilous mountains, a cup of tea and a plate of hot Momos warmed us up to Ladakh.

Eco-cafe at Matayein, Kargil, Ladakh, India
Eco-cafe at Matayein, Kargil, Ladakh, India

Clad in his Kashmiri phiran, 50-year-old Bashir Ahmed said, “I used to have a decript ea stall, but now this cafe with all the facilities is a welcome change. We serve biscuits, namkeen, Momos, samosa, Maggie.” Ahmed’s cuisine was a blend of Ladakhi and Kashmiri. While his Kashmiri was flawless, his Hindi was good too. Ahmed too had been trained on service, food, pricing, e-commerce. He ran the café with his two sons, but the villagers also helped when needed.

Traditional seating inside the cafe, Matayein, Kargil, Ladakh, India
Traditional seating inside the cafe, Matayein, Kargil, Ladakh, India

There was even a dry toilet at the back, as the region lacks proper water facilities, more so during the winter. He was provided tables, chairs, a counter to cook and keep his food, a water filter, traditional floor seating and mats. More cafes owners have been trained in Mulbekh, Alchi, Tangtse. 

We stayed in Drass for three days and had then gone on to Kargil, hoping to see more of the big city on the last day. But the snow intervened and we had to leave in the morning darkness to take our flight home. However, we did get to go to the border, see a café and some peach trees.

The river flows from Kargil in Ladakh, india, into Pakistan, border viewpoint
The river flows from Kargil in Ladakh, India, into Pakistan, border viewpoint

Things to keep in mind when going to Ladakh

Map of Ladakh, India
Map of Ladakh, India

1. The main city is Leh from where you can do a tourist circuit of the monasteries and other attractions.
2. Drass and Kargil border Kashmir and life there is very closely linked with the Kashmiri ways, albeit everyone is happy to have a Union Territory. We took a flight to Srinagar and then drove to Drass, which is around a 6-hour drive. If we had taken the route from Leh, then it would have been a 9-hour drive to Drass.
3. There is a lot of Army movement along this road, so you have to check which day you can go up to Drass and which day you can come back to Kashmir.
4. There is a tunnel being built before Zojila pass, which will make the route to Ladakh much easier.
5. The community in Ladakh lives a simple life and they appreciate that you give them the same treatment. Most of them are honest and helpful.
6. We carried mountain sickness and other first aid medicines with us as the health facilities are far and few.
7. Take lots of layers with you, or you could buy from the local shops.
8. You get good peaches here.
9. Drass has a small market and you can finish this walk in 5 minutes.
10. You should keep a taxi with you at all times, as it is difficult to get transport there.
11. Do not venture out alone, you will get lost in the wide, rocky terrain.
12. Do all your bookings in advance for the hotels, taxis and other attractions. You need to be disciplined in Ladakh as there are vast stretches of nothingness.

My takeaways from the trip to Ladakh

Dancing in the snow, Ladakh, India
Dancing in the snow, Ladakh, India

1. It is important to be with a supportive community.
2. A little kindness goes a long way. The universe vibrates on the law of attraction—what you give, you get back.
3. Give the man a fish and you feed him for a day. Teach him how to fish and you feed him daily for the rest of his life. This is what a good skilled livelihood can do for us.
4. Everyone wants to be a better version of themselves.
5. Roots give us hope and stability.

This post is part of Blogchatter’s CauseAChatter.

This blog post is part of the blog challenge ‘Blogaberry Dazzle’ hosted by Cindy D’Silva and Noor Anand Chawla in collaboration with Monidipa Dutta.

41 thoughts on “Innovative Sustainable Tourism Practices in Ladakh You Need to Know About

  1. I had never before heard of Ladakh, nor do I think I will ever make it to Kashmir so I enjoyed travelling their virtually and vicariously through your captivating article.

    The landscapes looked harsh at times but it is obvious that the experience was worth it particularly immersing yourself in local culture.

    I think your ‘Takeaways’ could be applied to any situation in life.

    Liked by 1 person

  2. Yeah. Kashmir is out of bounds for foreigners but Ladakh is not. It really blows away your mind. If.you ever decide to experiment and go there, you can go from Leh and would need special permissions. And also some physical acclimatization.

    Like

  3. What a comprehensive article about sustainable tourism. Not only Ladakh, even we shoud work on Sustainability. Especially the place which is facing disturbance due to border protection, only sustainable tourism can help them and create good value.

    Liked by 1 person

  4. What a fascinating 4 day visit to Ladakh to see the work done by WWF-India. It is great the the work being done has allowed the indigenous communities to be more self-supporting. Great that Aashiq warmed up and you were able to learn about his travels too. The bone chilling cold of Drass seemed well warmed by your homestay hosts. How great that the locals were trained in all aspects of hospitality services to help them be successful. Your tips for visiting Ladakh were very helpful for any who want to follow in your footsteps.

    Liked by 1 person

  5. OMG! This is crazy! To be caught in a snow storm that worse is horrible! Thank God you made out of it alive & well. Kargil War is very close to my heard and that’s why I’d love to visit Drass, and take my daughter there too. It would be the best indeed to stay in one of these homestays, eat the local food, and try to understand their life in the coldest region of India.

    Liked by 1 person

  6. I’ve never heard about this part of the world before but it is so fascinating. The homestays are a great idea to learn more about the local people and their lives there. Water is such a precious commodity, something we take for granted in the west. The weather really is starting to change, even here in Italy. Climate change is real.

    Liked by 1 person

  7. Ladakh is somewhere I’ve never been, but it seems like a fascinating area. I’m pleased that the inhabitants are tenacious despite how challenging life seems to be there. The homestay’s owner comes across as being incredibly warm and welcoming. Although the eco-café doesn’t seem particularly fancy, it seems like a decent place to get hot tea to warm yourself in the chilly weather.

    Liked by 1 person

  8. You are courageous to make that treacherous Zojila pass while it is snowing! But truly wonderful was your desire to visit Ladakh and learn more of the culture and their tenacity. Homestays are a great way to get to know the people and better understand them. When a people can find beauty and sustenance in a harsh environment, you know they are quality people!

    Liked by 1 person

  9. Woaaah! what an adventurous trip that was! I really liked reading your post Ambica… the way u built up your story and then described the place n people and their community. It was so nice to read all of it. It’s really commendable what wwf is doing for the upliftment of the community…

    Liked by 1 person

  10. What must have felt a terrifying experience feels like an adventure later! These indigenous communities living in the remote Himalayan region and the coastal areas are most at risk of nature’s fury, not to say the hard life they endure on a daily basis. It’s a much-needed initiative and a battle for survival too. Well narrated!

    Liked by 1 person

  11. The people of the mountains have a tough life and they know how to survive. They also always give back to nature. That is how it has always been. I enjoyed reading about your experiences. You are absolutely right. Everyone wants to be a better version of themselves.

    Liked by 1 person

  12. I would love to visit Leh and Ladakh someday. My father used to share great stories about them. Your trip seems to have been quite an experience. As always detailed and with some excellent tips.

    Liked by 1 person

  13. This is such a beautiful write up about Ladakh I felt it was so home like feeling with the homestay you opted for, the pictures give that feel. You have experienced snow and the nature very closely and the skid heartache also added to the experience.

    Liked by 1 person

  14. OMG!! Being trapped in such a severe snowstorm is truly a terrifying experience.
    When I visited Himachal, I couldn’t help but notice the striking similarity between the nature of your driver, Aashiq, and the people in the community—just like in Ladakh, the warmth and simplicity of the people in Himachal left a lasting impression on me. I would love to stay in one of these homestays, eat the local food, and try to understand their lives in the coldest region of India.

    Liked by 1 person

  15. I’ve been on the same stretch of Zozila Pass, Drass and Kargil but on better days with no snow. Yet I can imagine how difficult and scary it must be for you to cross it. Living there can be a nightmare for people like us but I know what you mean when you say that people there are warm and welcoming. Beautiful pictures!

    Liked by 1 person

  16. I have visited Kashmir multiple times, but I have yet to explore the wonders of Ladakh. I am truly grateful that you made it safely through the snowstorm. I’ve heard that oxygen levels can be challenging, especially considering my age, and I am usually cautious about taking risks. However, after reading your captivating blog, I am tempted to venture into this rugged terrain. It seems like a challenging journey, but you have taken me on a virtual trip around Ladakh through your vivid descriptions and experiences. Thank you for sharing your adventures and inspiring me to consider embarking on this incredible journey.

    Liked by 1 person

  17. A friend of mine from U.P got married to a Ladhaki guy. She really had a tough time settling there. Thankfully, they moved to Delhi later. I have heard these from her many time….life is very tough for the locals.

    Liked by 1 person

  18. What an adventurous trip you’ve had! I have never been to Ladakh though it is on my bucket list. I have had a similar experience in Sela Pass, Tawang! It is scary and I used to chant and pray till we crossed the dangerous hairpins and reached the straight roads. Thanks for sharing this! 🙂 Took me back to those days.

    Liked by 1 person

    1. Yeah. Sela is also an adventurous journey. However it is a mud road with shape bends.but zojila is broken r9ada and narrow. Both are scary though. Maybe i.should talk.about that trip sometime ina post😊

      Like

  19. Ladakh is a such a surreal place with a terrain evoking extraterrestrial vibes! It was nice to know that you survived the snowstorm across the Zojila pass! Great to know that you had the honor of participating in such a mission on sustainable tourism undertaken by the WWF. It’s great the the organization is creating sources of livelihood for the indigenous communities and grant then an eco-friendly and culturally immersive experience. The hospitality and service at the home stays and ecocafes created out of stone and mud with traditional heating methods to warm up is authentic. It’s great that WWF has trained these indigenous communities with hospitality needs like cleaning, cooking, kitchen gardening and compost making but also fully equipped them with infrastructure needs like bed sheets, heater, mattress,cutlery and renovation.
    I loved your takes from the trip!

    Liked by 1 person

  20. What a spine chilling travelogue! I started reminiscing my Trek to Gomukh, when I was in early teens with my parents, which was gruelling like this. Also such a fresh homemade food in such circumstances is a blessing indeed.

    Liked by 1 person

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