Crafting stories that inspire conscious travel, mindful living, and cultural appreciation.

Queen of Treasures (QOT) is an independent digital magazine offering immersive perspectives on travel, culture, global affairs, nature, wellness and the arts.

We collaborate with brands, tourism boards, destinations, cultural institutions and organisations that value thoughtful storytelling, editorial integrity and lasting reader engagement.

Our collaborations span bespoke editorial storytelling, travel and destination features, paid writing assignments, brand narratives, content marketing and sponsored editorial features. We also consider familiarisation trips (FAM trips) and select social media collaborations that align with QOT’s editorial vision.

Reach, selected work and ways to collaborate, in one PDF.

Who We Reach

QOT speaks to curious, culturally engaged readers interested in travel, books, global affairs, nature, wellness, heritage, humour and stories that invite reflection.

Our approach is rooted in depth, context, visual aesthetics and trust. Every partnership is shaped around the story, the audience and the purpose behind the collaboration.

Editorial Experience

With more than 26 years of experience across India’s media landscape, founder-editor Ambica Gulati brings a journalist’s perspective to every assignment. Her professional experience includes Swagat, Outlook Traveller, Life Positive, Dalal Street Investment Journal and Patriot, alongside writing for The Times of India and appearing on CNN-News18.

Her work spans travel, culture, international affairs, environmental themes and visual storytelling, bringing together research, original photography, editorial judgement and narrative craft.

Meet Ambica Gulati

How we can collaborate

1. Collaborative Storytelling

Bespoke editorial content · Photography · Video

We develop story-led content for brands, destinations, tourism boards, cultural institutions and organisations, from concept development and research to writing and visual production.

Depending on the assignment, deliverables may include:

• Destination and experience features
• Brand and institutional narratives
• Original photography and visual assets
• Website and campaign content
• Social media storytelling and short-form video
• Coffee-table books and bespoke publications, including journals and diaries

Our experience spans festivals, hotels, destinations and immersive experiences. We develop editorial angles that bring out the people, places, cultural contexts and details that make each story distinctive.

Project scope, deliverables, production requirements and image usage rights are agreed upon individually.

Selected Destination & Travel Stories

2. Keynote Speaking

Longform Storytelling · Conscious Travel · Slow Living · Creativity

Talks and conversations that connect storytelling, observation, creativity and conscious living with the way we think, work and engage with the world.

Available formats include keynote talks, panel discussions, moderation, journalism and storytelling sessions, and creative conversations for organisations and institutions.

Selected work

3. Nature & Aesthetic Photography

For homes · offices · walls · gifting

Original photographs inspired by nature, travel, and the quieter details of the world, available for personal spaces, workplaces, interiors, and thoughtful gifting.

Selected Photography

Sunset over the Sutlej River, Anandpur Sahib, Punjab, Nature, butterflies and flowers in Kanatal, Uttarakhand

Browse Ambica Gulati’s iStock / Getty Images portfolio

4. Soul Cartography Workshops

Creative Experiences for Individuals, High-Achievers & Teams

Soul Cartography brings together reflection, creativity and intentional living through immersive workshops and guided creative experiences.

Designed to help individuals and teams step beyond habitual thinking, reconnect with their creative capacities and approach work and life with greater clarity, curiosity and intention.

Potential themes include:

• Pause, Reflect, Renavigate
• Creativity and divergent thinking
• Journaling and reflective practices
• Perspective-taking and self-awareness
• Conscious living and purposeful work

Workshops can be tailored to the needs of organisations, teams and individual participants.

5. Bespoke Creative Tools for Workplaces

Hands-on tools for creativity, critical thinking and reflection

A collection of tactile tools designed to encourage curiosity, self-awareness, perspective shifts and everyday workplace learning.

Thinking & Creativity Cards

Practical prompts for sharper thinking, stronger decisions, creative problem-solving and fresh ideas.

The Pause & Reflect Journal

Guided exercises for self-awareness, emotional resilience, confidence, values, difficult conversations, reflection and meaningful habit shifts.

365 Days of Better Thinking

A desktop calendar of daily prompts and micro-exercises designed to encourage curiosity, new perspectives and better thinking.

Postcards, Stamps, Desk & Fridge Magnets, and Coasters

Small, visible reminders that keep useful ideas, thoughtful questions and positive habits in sight long after a workshop ends.

Product availability and customisation options can be discussed on request.

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A Different Kind of Brand Partnership

Queen of Treasures values editorial integrity, thoughtful storytelling and a reader experience built around substance rather than interruption.

We develop bespoke partnerships through destination features, cultural narratives, original photography, commissioned content and carefully integrated brand stories.

We prioritise editorial value over promotional volume. Each collaboration is shaped around a clear brief, a relevant audience and a story worth telling.

Sponsored and commissioned work is identified appropriately, with the scope of editorial control, usage rights and deliverables agreed upon in advance.

We do not offer generic pay-for-visibility placements or influencer-style endorsements. Our focus is on meaningful storytelling that gives readers context, insight and a reason to engage.

Our Reach & Audience

Readers come to Queen of Treasures for thoughtful travel, culture, nature, books, global affairs, wellness and stories that remain relevant beyond the immediate news cycle.

Our editorial approach favours evergreen features, original perspectives and content that encourages curiosity, reflection and discovery.

Digital footprint and search visibility

• Average monthly website views: 4,000+
• Seasonal peak: 34,000+ monthly views
• Google Search impressions: 4.05M annually (as on 24 Oct 2026)
• Average Google Search position: 7.5
• Established digital presence: Active since 2012
• (Search metrics are drawn from Google Search Console)

Core Audience Interests

Conscious Travel · Arts · Mindfulness · Global Affairs · Heritage · Humour · Fiction

Prefer to read first? Download the media kit before getting in touch.

Let’s Start a Conversation

Are you a destination, tourism board, hotel, brand, cultural institution or organisation looking for thoughtful editorial storytelling or a creative collaboration?

Let’s discuss your brief, objectives and potential deliverables.

Let’s create stories that offer more than visibility: stories with context, character and staying power.

Please fill out the partnership enquiry form below. I aim to respond within 48 business hours.